Tips and tricks for better
Search Engine positioning!
simple "rules of thumb" that make your site look better to the
an effective title. Many
search engines weigh the data in your title more heavily
than other data in your page. Make sure that your title has keywords
that represent your site effectively. For the most part the
title should be short but always include your keyword(s).
use frames. Most
search engines simply can not index a frames page. They
get to your site and can't go anywhere. Consider frames like a
big 'GO AWAY' sign. If your site does use frames, doorway pages
are ideal for better rankings.
try to fool the search engines.
This is probably the biggest trap people fall into.
People come up with ways to 'fool' search engines, and they work for
a little while...sometimes. But then the search engines
catch on and write routines that penalize sites that use this
practice. Examples of this include, but are not limited
to: repeating keywords over and over; using invisible text (white
text on white background); using very small text to jam the
keywords in a small area.
the important content near the top of your pages. The
actual text on your website is very important. Search engines
(spiders) read this to determine rankings. Some engines will place
a higher rating of importance based on where they find the text in your
page. Closer to the top is usually better. But having
keywords throughout your page develops a "theme" and that
too is important.
stuff the top of your pages with data the engines can't read. As
with the last example, something higher up in your page can be
more important that something further down.
Therefore, HTML formatting, images, scripts, etc. toward the
top of your page can result in lower ratings.
Content should be your #1 priority. Your quest for high
placement must start with a good website. It is important to
have a lot of text describing what you do. Use your keywords
in the content, but don't repeat them over and over. Many
engines rate sites based on 'keyword density'. This
is usually a formula that looks at META Keywords, words in your
TITLE, words in paragraph text, words in links to other pages, and
even words in the 'ALT' text on your images. They will
even look at different forms of your keywords. For
example, if an important keyword for you is 'FISH', the word
'FISHING' in the body of your document will raise the
confidence in the word 'FISH' on some engines
your site updated. Make sure that your site is up to
date. No one likes to go to a page that never changes or that
is very out of date. Make sure that the data in your page
portrays the message that you want to send. Check the links on
your site every now and again. Make sure the links are still
active. Dead links are not only an inconvenience for the
visitor, but can also negatively influence your rankings.
go image crazy. We have all seen pages that are almost
all images. Usually they are the most beautiful sites.
After all, your artist can make beautiful screens that
display your content in the most eye-pleasing way. However, the
search engines don't have eyes. They don't see the beautifully formatted
text in your image. All they see is 'yourimage.jpg', and 'yourimage.jpg'
doesn't go far in terms of content and relevancy.
to Other Pages. We can't emphasize enough the importance
of links. Both from your page to other pages, and from other
pages to yours. We recommend Linkshare as a great resource for name
brand advertising links. See our resources page for more
information on the Linkshare link exchange program.
consider links on your pages. When many search engines
see them, they consider your site more 'real'. It also give the
search engine spiders a place to go. Make your links
meaningful. Make sure they relate to what you do (and keywords
that are important to you). You can't have too many links on your
from others websites. Some search engines place a very
heavy rating of importance on how many other sites in their
index have links to your website. Think of it for a second.
If you knew that a company was only linked to by one website, versus
a company that was linked to by a thousand websites, which one
would you consider more important? If you were a search
engine, you would surely try to link the more important ones
is where patience comes in again. It can take some
time to get a ton of links to your website. We
help quite a bit here, the fact that we submit to so many sites
will help you get a great head start in this area!
Banner Ads. These are a very popular method of promoting
your Web site. They are the little rectangular graphics
that you see near the top or bottom of some popular Web
pages. If you click on them, they transport you to another Web
site. You can make your own banners using one of the many
"banner creating" websites. Most offer free banner
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